Truth | Hello, Big Tobacco.
One of the first ads to ever run for Truth. This commercial introduced the basic idea of teenagers facing off against Big Tobacco and helped set the stage for the campaign. This isn't the first TV commercial that I worked on. But it is the first TV commercial that I did where I thought, "that worked." It was the first time that I felt like the idea and the execution clicked. And it was a great learning experience.

Creative Partner & Copywriter: Steve O'Connell