Nike | Back For The Future.
A missing scene from Back to the Future.
Staring Christopher Lloyd, Bill Hader, Kevin Durant, shoe designer Tinker Hatfield and Donald "Goldie Wilson" Fullilove.
Produced with the original film crew by Robert Zemeckis and Bob Gale. Directed by Frank Marshall.
Created in an effort to support the Michael J. Fox Foundation for Parkinson's research.

Designs for the promotional website,, can be found here.
Print and PR materials for the auction can be found here.
Behind the scenes can be found here.
Brian Wilson supports the cause here.
Michael J. Fox debuts the shoes on David Letterman here.

Nike | McFly's Closet Teaser
We created this teaser to launch a few weeks prior to the auction's announcement.
The following parody ad made us smile.

CD Partner: Alberto Ponte
Copywriter: Caleb Jensen
Copywriter: Eric Fensler
Art Director: Max Erdenberger