Procter & Gamble & The Winter Olympics | Never Walk Alone
Procter & Gamble is in the business of helping mom. And every Olympic athlete has a mom. So, for the Winter Olympics we decided to celebrate this by declaring P&G - the Proud Sponsor of Moms. We created two commercials - Kids and Never Walk Alone.

Never Walk Alone was named "the Best Commercial of the Games" by the New York Times.

Creative Partner & Copywriter: Karl Lieberman