Nike | Making The Bomb Squad
Tons of hours go into making an epic Nike poster. (from the concepting to the photography to the retouching). The retouchers at Wieden + Kennedy have always done an amazing job. Frazer Goodbody did an exceptional job on this poster. And he was kind enough to create this stop motion film of his retouching process. As a poster, The Bomb Squad was meant to evoke the feeling of the great Nike pinup posters of the 1980's, but layered with modern action-movie drama. In the end, I was really happy with what we all created together.