Nike | The Last Game | Zlatan Social Media Campaign
Following the launch of 'The Last Game', the animated film that currently has almost 200 million views across Nike Football's digital platforms, the campaign was extended with a series of animations featuring Swedish striker Zlatan Ibrahimovic's character and others from the film.
Below are some of the highlights.





Nike | The Last Game | Zlatan on ESPN - Introduction
The social media campaign began with the animated ‘Zlatan’ appearing nightly as a guest sportscaster during his very own "Live Feed" segment within ESPN's SportsCenter.

















Nike | The Last Game | Zlatan on ESPN - Above Examples
These are a few examples of Zlatan's segments on SportsCenter. Zlatan appeared every night for almost a month on the ESPN TV show.







Nike | The Last Game | Ask Zlatan on Youtube - Introduction
The social media campaign continued with the animated ‘Zlatan’ issuing a rallying call to the internet to #AskZlatan. Zlatan then responded in "real time" to viewers questions on Youtube.

















Nike | The Last Game | #AskZlatan on Youtube - Examples
These are a few examples of Zlatan's responses on Youtube. Zlatan responded to hundreds of questions from celebrities, athletes, and twitter followers via youtube and twitter. Above are a few of the highlights. Within his first few weeks online, Zlatan had over 10.5 million followers on Youtube.




Nike | The Last Game | Zlatan On Facebook
Below are a few examples of Zlatan's real-time videos on Facebook. Nike Football and Zlatan responded to regions around the world with hundreds of customized videos like the ones below.





Nike | The Last Game | Facebook - Germany





Nike | The Last Game | Facebook - Brazil





Nike | The Last Game | Facebook - China





Nike | The Last Game | Facebook - Zlatan vs Zlatan







Nike | The Last Game | Zlatan on Xbox
The social media campaign continued with the animated ‘Zlatan’ appearing on Xbox one within a customized "Risk Everything" Xbox One app that featured dozens of customized videos. Above is one example.

CD Partner: Alberto Ponte
Digital Director: Dan Viens
Copywriter: Alberto Ponte
Copywriter: Al Merry
Copywriter: John Battle
Copywriter: Jason Karley
Copywriter: Jeff Salomonsson
Copywriter: Bruno Barbieri